The effects of the pandemic are waning for eCommerce merchants, with people eager to return to in-store shopping. Economic forces are also playing a role in consumer spending, as evidenced by major retail brands reporting declines in their eCommerce business. These challenges leave merchants searching for new approaches to boost customer engagement and conversion and enhance the customer experience while keeping a close eye on their budgets.
Adding to the mix, paid media campaigns have become more expensive and less effective, especially with leading browsers planning to block third-party cookies and Google removing them in Chrome by the end of 2023.